Analysis of non-engaged contacts across different time periods
Mailable contacts that have not engaged with any of our emails:
| Time Frame | Non-Engaged Contacts | Percentage Change |
|---|---|---|
| Past 90 Days | 50,442 | +8.5% from 120 days |
| Past 120 Days | 46,469 | +10.2% from 190 days |
| Past 190 Days | 42,164 | +27.0% from 365 days |
| Past 365 Days | 33,212 | +116.4% from 3 years |
| Past 3 Years | 15,351 | Base comparison |
The data shows a significant decrease in non-engaged contacts as the time frame expands. The most dramatic drop occurs between 1 year and 3 years, suggesting that many contacts eventually disengage completely after prolonged inactivity.
Detailed analysis of members not engaged for the past 3 years (15,351 contacts):
8% of the 3-year non-engaged list is invalid:
Valid contacts: 14,123 (92%)
| Member Type | Count | Percentage of Total |
|---|---|---|
| Referral Maker CRM Members | 76 | 0.5% |
| Referral Maker PRO Members | 18 | 0.1% |
| One2One Coaching Members | 5 | 0.03% |
| Leadership Coaching Members | 1 | 0.007% |
| Owes Money | 426 | 2.8% |
| Other/Uncategorized | 14,825 | 96.6% |
The "Owes Money" segment represents a significant portion (2.8%) of the 3-year non-engaged contacts, which may warrant special attention. The vast majority (96.6%) fall into uncategorized or other segments.
The timeline shows how non-engaged contacts accumulate over time, with the steepest drop occurring after the first year of inactivity. This suggests that re-engagement efforts should focus primarily on contacts inactive for less than 1 year.