A comprehensive visualization of all person sources, their contribution to total count, and percentage distribution. Hover over chart elements for detailed information.
Total Sources
35
Distinct person source
Top Channel
51.61%
List - REMAX
Total Count
13,847
All sources combined
Key Insight: The "List - REMAX" channel dominates with over half of all acquisitions (51.61%), while the bottom 20 person source combined account for less than 3% of total acquisitions.
Acquisition Person Source by Percentage
Top 15 Person Source by Count
Detailed Channel Performance
Person Source
Total Count
Percentage
Visual
Strategic Insights
Dominant Channel: The "List - REMAX" channel accounts for over half of all acquisitions (51.61%), indicating a highly successful but potentially risky concentration.
Direct Traffic Strength: Combined direct traffic to website and webstore represents a solid 16.65% of acquisitions, showing strong brand recognition.
Digital Marketing Impact: Email, social, and search person source collectively contribute 16.16%, representing a scalable growth area.
Long Tail Opportunity: The 20 smallest person source combined account for less than 3% of acquisitions, suggesting potential for optimization or consolidation.