Analysis of email campaign performance from May 23, 2024 to August 11, 2025
The "New Agent - Email 01" shows the strongest performance with 57.31% open rate and 5.82% click rate. Engagement drops in the Email-03 series across all segments, with the "New Agent - Email 03" showing the most dramatic decline in clicks (0.52%).
While all emails achieved excellent delivery rates (99-100%), the open rates vary significantly by segment. The "Leader" segment shows the lowest engagement in both email sequences, suggesting content may need adjustment for this audience.
The "New Agent - Email 01" converts opens to clicks most effectively (10.16% ratio). All Email-03 variations show poorer conversion, with "New Agent - Email 03" performing worst (1.06% ratio), indicating follow-up content fails to maintain interest.
"Seasoned Agent - Email 01" shows the highest unsubscribe rate (2.07%), while "Seasoned Agent - Email 03" had no unsubscribes. "Leaders" show very low unsubscribe rates in Email-03 (0.23%), suggesting they may be more tolerant of follow-ups.
| Email Name | Sent | Delivered | Open Rate | Clicked | Click Rate | Click-to-Open | Unsubscribed |
|---|---|---|---|---|---|---|---|
| Leader Email-01 | 508 | 503 (99.02%) | 51.29% | 13 | 2.58% | 5.04% | 6 (1.19%) |
| New Agent Email-01 | 674 | 670 (99.41%) | 57.31% | 39 | 5.82% | 10.16% | 5 (0.75%) |
| Seasoned Agent Email-01 | 242 | 242 (100%) | 52.89% | 7 | 2.89% | 5.47% | 5 (2.07%) |
| Leader Email-03 | 426 | 426 (100%) | 45.07% | 5 | 1.17% | 2.60% | 1 (0.23%) |
| New Agent Email-03 | 580 | 580 (100%) | 48.97% | 3 | 0.52% | 1.06% | 6 (1.03%) |
| Seasoned Agent Email-03 | 146 | 146 (100%) | 49.32% | 4 | 2.74% | 5.56% | 0 (0.00%) |
The timeline shows how opens accumulated over time for each email. "New Agent - Email 01" gained opens most consistently, while other emails had more sporadic engagement patterns. All emails continued generating opens more than a year after sending, demonstrating long-term value.