Buffini & Co. Newsletter Performance Dashboard

Monthly Performance Comparison

January had the highest open rate (39.55%) with a moderate click-to-open rate (4.76%).
June showed the best click-to-open rate (4.84%), indicating strong content that motivated readers to engage.
March had the lowest performance across all metrics, warranting investigation into potential delivery or content issues.

Replicate January's subject line strategy across all months to boost open rates.
Apply June's content approach to other newsletters to improve click-through rates.
Investigate March's underperformance for potential technical or content issues.

Open rates peaked in January then declined, suggesting potential subscriber fatigue.
Click-to-open rates improved in June, indicating recent content improvements are working.
The gap between open rates and click rates suggests opportunities to better align subject lines with content.

95.33% delivery rate is excellent (industry average: 95%)
39.24% open rate is slightly below industry average (40%)
1.39% click rate is above industry average (1%), showing good performance
3.54% of opens convert to clicks, indicating content is compelling enough to drive action

Email Name	Sent	Delivered	% Delivered	Opened	% Opened	Clicked	% Clicked	% Click-to-Open	Unsubscribed	% Unsubscribed
January Newsletter	124,734	119,282	95.63%	47,179	39.55%	2,245	1.88%	4.76%	85	0.07%
February Newsletter	113,479	108,607	95.71%	45,704	42.08%	1,601	1.47%	3.50%	120	0.11%
March Newsletter	77,705	72,739	93.61%	26,172	35.98%	702	0.97%	2.68%	44	0.06%
April Newsletter	121,351	116,243	95.79%	47,766	41.09%	1,648	1.42%	3.45%	120	0.10%
May Newsletter	121,098	115,183	95.12%	44,609	38.73%	727	0.63%	1.63%	103	0.09%
June Newsletter	120,694	115,268	95.50%	42,580	36.94%	2,059	1.79%	4.84%	162	0.14%
Total/Average	679,061	647,322	95.33%	254,010	39.24%	8,982	1.39%	3.54%	634	0.10%

Content Strategy: Analyze June's high click-to-open rate (4.84%) and replicate those content strategies in other months.
Subject Line Testing: Test January's subject line approach (39.55% open rate) with June's content structure.
Segmentation: Consider segmenting your audience based on engagement patterns to deliver more targeted content.
Technical Review: Investigate March's lower delivery rate (93.61%) for potential technical issues.
Unsubscribe Analysis: Review June's slightly higher unsubscribe rate (0.14%) for content or frequency issues.