BCL 2025 Email Campaign Performance Report
Data range: November 18, 2024 - July 14, 2025
Top Campaigns by Open Rate
| Rank |
Campaign |
Event |
Sent |
Open Rate |
CTOR |
Click Rate |
Unsub Rate |
First Sent |
| 1 |
Retention-01 Email-Retention-01 |
Kickstart |
1,007 |
86.25% |
47.92% |
41.33% |
0.00% |
Jan 13, 2025 |
| 2 |
Retention-24 Email-Retention-24 |
Motivate |
1,300 |
84.04% |
28.62% |
24.06% |
0.00% |
May 6, 2025 |
| 3 |
Retention-22 Email-Retention-22 |
Motivate |
1,276 |
80.05% |
39.41% |
31.55% |
0.00% |
Apr 29, 2025 |
| 4 |
Promo-05 VIP Email-Promo-05 VIP |
TBD |
7,010 |
62.13% |
14.29% |
8.88% |
0.03% |
Jul 8, 2025 |
| 5 |
Promo-02 Email-Promo-02-BB |
Motivate |
25,157 |
49.19% |
7.73% |
3.80% |
0.07% |
Feb 21, 2025 |
| 6 |
Promo-04 Email-Promo-04-Brian |
Kickstart |
39,390 |
48.35% |
10.69% |
5.17% |
0.14% |
Jan 2, 2025 |
| 7 |
Promo-03 Email-Promo-03 |
Motivate |
29,165 |
44.21% |
6.34% |
2.80% |
0.07% |
Mar 5, 2025 |
| 8 |
Promo-02 Email-Promo-02 |
TBD |
32,090 |
44.15% |
7.02% |
3.10% |
0.06% |
Jul 8, 2025 |
| 9 |
Promo-05a Email-Promo-05-Brian |
Kickstart |
63,792 |
35.29% |
4.31% |
1.52% |
0.14% |
Jan 9, 2025 |
| 10 |
Promo-01 Email-Promo-01 |
Kickstart |
118,531 |
34.48% |
5.59% |
1.93% |
0.06% |
Nov 18, 2024 |
Top Campaigns by Click Rate
| Rank |
Campaign |
Event |
Sent |
Click Rate |
CTOR |
Open Rate |
Unsub Rate |
First Sent |
| 1 |
Retention-01 Email-Retention-01 |
Kickstart |
1,007 |
41.33% |
47.92% |
86.25% |
0.00% |
Jan 13, 2025 |
| 2 |
Retention-22 Email-Retention-22 |
Motivate |
1,276 |
31.55% |
39.41% |
80.05% |
0.00% |
Apr 29, 2025 |
| 3 |
Retention-24 Email-Retention-24 |
Motivate |
1,300 |
24.06% |
28.62% |
84.04% |
0.00% |
May 6, 2025 |
| 4 |
Promo-05 VIP Email-Promo-05 VIP |
TBD |
7,010 |
8.88% |
14.29% |
62.13% |
0.03% |
Jul 8, 2025 |
| 5 |
Promo-04 Email-Promo-04-Brian |
Kickstart |
39,390 |
5.17% |
10.69% |
48.35% |
0.14% |
Jan 2, 2025 |
| 6 |
Promo-02 Email-Promo-02-BB |
Motivate |
25,157 |
3.80% |
7.73% |
49.19% |
0.07% |
Feb 21, 2025 |
| 7 |
Promo-02 Email-Promo-02 |
TBD |
32,090 |
3.10% |
7.02% |
44.15% |
0.06% |
Jul 8, 2025 |
| 8 |
Promo-03 Email-Promo-03 |
Motivate |
29,165 |
2.80% |
6.34% |
44.21% |
0.07% |
Mar 5, 2025 |
| 9 |
Promo-01 Email-Promo-01 |
Kickstart |
118,531 |
1.93% |
5.59% |
34.48% |
0.06% |
Nov 18, 2024 |
| 10 |
Promo-05a Email-Promo-05-Brian |
Kickstart |
63,792 |
1.52% |
4.31% |
35.29% |
0.14% |
Jan 9, 2025 |