Hi {{lead.First Name:default=Friend}},

Welcome to the latest issue of the Buffini Newsletter. This month we’re talking about focus. There’s a lot of distraction out there right now — and as you'll see from the Coach's Tip, Member Spotlight, and other insights in this issue, staying focused amidst that noise is key to success.

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Enjoy!

• Coach's Tip: Focus Fuels Production (Especially in a Noisy Market) by Yensley Barrows
  
• A Fresh Perspective: What’s Wrong with the Real Estate Industry? by Brian Buffini
  
• Member Spotlight: Build a Listing Process That Delivers Every Time by Carol Foderick
  
• Good Life Story: Jeff Lewis
  
  

In today’s real estate environment, it’s easy to feel distracted.

Between shifting headlines, market speculation, social media, and what others are doing in the industry, many agents find themselves overwhelmed — not from a lack of opportunity, but from a lack of focus.

The truth is, most agents don’t need a new strategy. They need stronger execution of the right activities... Read more

The real estate industry has had its share of bumps, bruises and enough hairpin turns to make even the calmest agent feel queasy over the past few years.

The market has had to recalibrate after a few hectic years that saw mortgage rates at all-time (and artificial) lows. That resulted in many sellers finding themselves in the enviable position of receiving multiple offers over their asking price and would-be buyers left on the sidelines.

As we approach the middle of this year, the real estate industry is once again losing its way and has become distracted, distorted and deranged... Read more

As teams grow, volume increases, and markets become more complex, the listing process is often where pressure shows up first. The missed details, inconsistent execution, compliance risk, and client experiences all too often depend on who happens to be handling the file that day.

A smart, comprehensive system changes all that.

A system built with clear, repeatable checklists ensures every step is followed, every time. Important details are not overlooked. Your business is compliant and protected. That then allows you to provide the five-star service that will help your business scale... Read more

After high school, Jeff Lewis admitted he was not quite sure what to do next with his life. Inspired by the movie The Fast and the Furious, he decided to become an auto mechanic. He enjoyed his work and was fortunate enough to buy a sports car.

Although he was doing well, Jeff admitted he felt a bit stagnant. Meeting his wife, who he describes as a “self-employed, boss babe,” gave him the impetus to make some changes. He started immersing himself in books and podcasts featuring admired thought leaders like Brian Tracy and Jim Rohn... Read more