Newsletter Performance Report
Comprehensive analysis of June 2026 Digest Newsletter performance with year-over-year comparison, industry benchmarking, and link click details
Executive Summary
The June 2026 Digest Newsletter was sent to 127,031 recipients and achieved a 40.52% open rate and 1.05% click rate. This report provides a detailed analysis of key performance indicators, year-over-year comparisons, industry benchmarking, and individual link click performance.
Detailed Performance Analysis
June 2026 Newsletter Performance Details
| Metric | Value | Volume | Performance |
|---|---|---|---|
| Sent | 100% | 127,031 | Baseline |
| Delivered | 95.34% | 121,115 | Within Standard |
| Hard Bounced | 0.03% | 42 | Average |
| Soft Bounced | 4.62% | 5,874 | Average |
| Opened | 40.52% | 49,072 | Excellent |
| Clicked | 1.05% | 1,527 | Good |
| Unsubscribed | 0.10% | 124 | Good |
| Click-to-Open Rate | 2.60% | 1,277 / 49,072 | Mid-Range |
June 2026 Newsletter Preview
Click the thumbnail below to view the complete newsletter
Email: "Make Connections That Count" — Sent: June 1, 2026
Year-Over-Year Performance Comparison
| Metric | June 2026 | 2025 Average | Change | Trend |
|---|---|---|---|---|
| Deliverability Rate | 95.34% | 95.08% | +0.26% | ↓ Slight Decline |
| Open Rate | 40.52% | 37.00% | +3.52% | ↑ Above Average |
| Click Rate | 1.05% | 1.32% | -0.27% | ↓ Below Average |
| Click-to-Open Rate | 2.60% | 3.56% | -0.96% | ↓ Below Average |
| Unsubscribe Rate | 0.10% | 0.19% | -0.09% | ↓ Lower (good) |
| Hard Bounce Rate | 0.03% | 0.31% | -0.28% | ↓ Lower (good) |
June 2026 deliverability (95.34%) is below the 2025 average (95.08%), while the open rate of 40.52% exceeds the 2025 average (+3.52%). However, click rate (1.05% vs 1.32%) and CTOR (2.60% vs 3.56%) both trail the 2025 benchmarks. Hard bounce rate improved to 0.03%, well below the 2025 average. Across six 2026 issues, open rates have exceeded 2025 averages every month.
Industry Benchmark Comparison
Comparison against industry standards for real estate/professional services newsletters (Source: Mailchimp 2025 Benchmarks, Campaign Monitor 2025 Report)
| Metric | June 2026 Performance | Industry Average | Industry Top Quartile | Performance Status |
|---|---|---|---|---|
| Open Rate | 40.52% | 20–25% | 35%+ | ★ Top Quartile |
| Click Rate | 1.05% | 1–3% | 2.5%+ | ◉ Mid-Range |
| Click-to-Open Rate | 2.60% | 3–8% | 6%+ | ◉ Mid-Range |
| Unsubscribe Rate | 0.10% | 0.1–0.3% | <0.15% | ◉ Within Range |
| Bounce Rate (Total) | 4.65% | <5% | <2% | ◉ Within Range |
| Deliverability Rate | 95.34% | 94–97% | 97%+ | ✓ Within Standard |
June 2026 deliverability (95.34%) remained within the industry standard range, and the open rate of 40.52% continues to significantly outperform industry averages. Click and CTO rates softened further — engagement revitalization strategies should be prioritized for July.
Link Click Performance
Detailed breakdown of all tracked links in the June 2026 newsletter — 5,165 total clicks across 9 tracked links.
| Link / Destination | Total Clicks | % of Clicks | Unique People | % of People |
|---|---|---|---|---|
| Newsletter Landing Page (Main) | 1,504 | 29.12% | 904 | 29.45% |
| Coach's Tip — Don't Let Summer Steal Your Momentum | 1,050 | 20.33% | 592 | 19.28% |
| From the Chairman — The Wrong Crowd Is Costing You | 1,004 | 19.44% | 554 | 18.05% |
| Subscribe Page | 876 | 16.96% | 458 | 14.92% |
| Member Spotlight — Grow Your Business One Coffee at a Time | 171 | 3.31% | 120 | 3.91% |
| Good Life Story — Nicole Vermillion | 45 | 0.87% | 38 | 1.24% |
| Whitelist Page | 50 | 0.97% | 38 | 1.24% |
| Unsubscribe Page | 42 | 0.81% | 30 | 0.98% |
| Resources Page | 23 | 0.45% | 14 | 0.46% |
| TOTAL (Tracked Links) | 5,165 | 100% | — | — |
1. Newsletter Landing Page (Main): The main landing page drove the most clicks with 1,805 (33.1%) from 1,142 unique visitors — making it the strongest single page in the newsletter.
2. Coach's Tip Section: "Duplicate Your Clients, Multiply Your Opportunities" by Beverly Cairns drew 1,163 clicks (21.3%), making it the top editorial anchor link.
3. Fresh Perspective Section: "4 Powerful Question Strategies" by Colette Carlson received 1,042 clicks (19.1%), validating interest in communication-focused content.
4. Subscribe Page: The subscribe CTA generated 966 clicks (17.7%) — a strong indication that the newsletter is driving subscription interest and audience growth.
Key Insights & Recommendations
1. Revitalize Click Engagement: June’s click rate (1.05%) and CTOR (2.60%) are the lowest of the year. Focus on CTA placement, button styling, and more compelling value propositions in the content preview snippets.
2. Replicate High-Performing Content: The Brian Buffini “From the Chairman” piece (1,004 clicks) and Coach’s Tip (1,050 clicks) drove nearly 40% of all clicks. Continue featuring strong thought-leadership content prominently.
3. Maintain Low Bounce Rates: Hard bounces at 0.03% are exceptional. Continue current list hygiene practices.
4. Monitor Soft Bounces: Soft bounces rose to 4.62%, the highest since February. Investigate whether any specific ISPs or domains are filtering differently.
Monthly Performance History
| Month | Sent | Delivered | Open Rate | Click Rate | Unsubscribe Rate |
|---|---|---|---|---|---|
| January 2025 | 115,934 | 95.30% | 39.28% | 1.94% | 0.07% |
| February 2025 | 104,937 | 95.36% | 41.78% | 1.53% | 0.11% |
| March 2025 | 72,860 | 93.19% | 34.93% | 0.96% | 0.05% |
| April 2025 | 112,568 | 95.47% | 40.84% | 1.47% | 0.10% |
| May 2025 | 112,139 | 94.73% | 38.29% | 0.67% | 0.09% |
| June 2025 | 111,816 | 95.17% | 37.08% | 1.86% | 0.19% |
| August 2025 | 86,917 | 94.35% | 26.21% | 0.52% | 0.35% |
| September 2025 | 116,335 | 95.36% | 36.47% | 0.89% | 0.32% |
| October 2025 | 116,771 | 95.42% | 36.40% | 1.21% | 0.27% |
| December 2025 | 122,677 | 95.55% | 35.92% | 1.79% | 0.28% |
| January 2026 | 126,732 | 95.54% | 38.71% | 1.54% | 0.37% |
| February 2026 | 126,465 | 90.12% | 46.43% | 1.68% | 0.34% |
| March 2026 | 128,121 | 95.65% | 43.99% | 1.62% | 0.19% |
| June 2026 | 127,031 | 95.34% | 40.52% | 1.05% | 0.10% |