Hi {{lead.First Name:default=Friend}},

Welcome to the latest issue of the refreshed and revamped Buffini Newsletter! Each month we’ll bring you valuable content to help you and your business grow.

In this month’s issue, we’re talking about how to get your year off to a fantastic start. I know you’ll love the Coach’s Tip, the awesome idea from one of our amazing Members (who will also be the guest on my next Community Connection webinar) and everything else we’ve included to help kickstart your year.

If you know of anyone that would benefit from this great information, please share it with them. We are NEVER too busy for your referrals. And if someone shared this with you, make sure you subscribe so you never miss a future issue.

Enjoy!

• Coach's Tip: Start Your Year with a Positive Mindset
• Market Update: The Niche Sellers You Can’t Afford to Ignore
• Member Spotlight: How a Brain Dump Enhances Your Clarity and Productivity
• Good Life Story: David & Katie Dew
  

“I can work with you, on one condition – you cannot negatively reinforce yourself – if you do, I’ll fire you.”

Ken Baum was deadly serious.

I had hired Ken, who was a seasoned professional in sports psychology, after my first NFL tryout had gone terribly wrong. My mindset was a mess.

It turns out, when you have a lifetime of beating yourself up, switching from negative to positive motivation, is a knock-down, dragged out thing.

But I knew if I could hire a coach for anything else, I could hire one to help me with this. So I reached out to him and after our first conversation, I put down a credit card for a 3-month retainer, and we got to work... Read more

For nearly 20 years, Brian Buffini has delivered his Bold Predictions on the state of the real estate market and the industry as a whole. At the recent Buffini Coaching Live event on Dec. 3, he unveiled his outlook for what lies ahead in 2026.

One key takeaway he shared was the importance of agents not ignoring an important group of potential sellers — those ages 60 and over.

For many in this niche, owning a home has been a significant part of their lives. It’s where they raised their families, set down roots, and increased their overall financial security.

In fact, the majority of homeowners have nearly $307,000 of equity in their homes. And just over 46% are considered equity-rich, which means they owe less than 50% on their mortgages... Learn more

I’ve been selling real estate for 25 years. Over that time, I’ve managed offices, led teams, and trained hundreds of agents through my brokerages and at both local and state association levels.

And if there’s one challenge I see repeatedly, in agents at every experience level, is that feeling of overwhelm.

Constantly on Overload

As real estate professionals, we all wear many hats. Every day, we face countless decisions. There are also endless ideas, strategies, events, marketing plans, and “shoulds” constantly being thrown at us. When everything feels important, it’s easy to lose direction, freeze, or run your business inefficiently simply because your mind is overloaded... Read more

Before coaching, real estate ruled their lives. Buffini gave them the structure to move from transaction-driven to relationship-driven, creating a “we, not me” culture and confident, heart-led leadership.

With that clarity, the Dews grew their brokerage, strengthened their team, embraced delegation, and realized their 10-year dream office, honoring three generations of family legacy.

Devoted parents, community leaders, and partners in every sense, David & Katie are living the Good Life with balance, joy, and a business built on relationships, service, and legacy.

For Katie Dew, real estate has always been in her blood, even during the years she tried to avoid its pull... Read more